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Strategies for Streamlining Online Customer Service

Internet Strategies for Customer Service and Support — Atlanta, GA

March 19th, 1997

Seminar by Stephan Spencer

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques :

  • Auto-response email boxes
  • Frequently Asked Questions (FAQs) with answers
  • Integrating your FAQs with email responses
  • Email newsletters/announcements
  • Email-based discussion groups (”listservs”)
  • Web-based discussion groups
  • Usenet-based discussion groups (”newsgroups”)
  • Intelligent search engines for your web site (both keyword- and concept-based)
  • Online databases that can be updated automatically by your customers via the Web

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Internet Video (panel)

Spring Internet World — Los Angeles, CA

March 12th, 1997

Panel Moderated by Stephan Spencer

Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.

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“Killer” Customer Service over the Internet

Internet Strategies for Customer Service and Support — Chicago, IL

October 2nd, 1996

Workshop by Stephan Spencer

This is the workshop you’ve been waiting for - a LIVE Internet connection
so you can see what the buzz is all about, while an expert in Internet-based
customer service explains what it all means! Customer service departments
looking to “get on the Net” need to prepare for the opportunities, pitfalls,
and competitive market niches that are being created in Cyberspace.

This in-depth, half-day workshop specifically designed for non-technical
customer service professionals prepares you to more fully participate in
the marketplace. Basic concepts, terms, practices, and directions will be
clearly defined and demonstrated. A number of successful online customer
service centers will be closely examined, as we analyze in detail the characteristics
of their success. We’ll illustrate exactly how these companies are creating
satisfied customizers and reducing operational costs. And most importantly,
you’ll learn in this interactive workshop how to apply those techniques
to your own online customer service venture. Demonstrations and discussions
will include:

  • Auto-response email
  • Following up with personal email
  • Answering their questions before they ask them! Frequently Asked Questions
    with answers
  • Getting customers to help each other: online discussion groups
  • Getting your data out there: online libraries of technical specifications,
    ties with corporate systems (e.g. FedEx)
  • Putting it at their fingertips: using search engines and hierarchical
    indices
  • Personalized web pages and automated personal notification services
    by email

Get a jump on your competition and get the solid foundation you need to
succeed in this exciting new customer service venue by joining us for this
one-of-a-kind workshop!

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Strategies for Streamlining Online Customer Service

Internet Strategies for Customer Service and Support — Chicago, IL

September 30th, 1996

Seminar by Stephan Spencer

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques:

  • Auto-response email boxes
  • Frequently Asked Questions (FAQs) with answers
  • Integrating your FAQs with email responses
  • Email newsletters/announcements
  • Email-based discussion groups (”listservs”)
  • Web-based discussion groups
  • Usenet-based discussion groups (”newsgroups”)
  • Intelligent search engines for your web site (both keyword- and concept-based)
  • Online databases that can be updated automatically by your customers via the Web

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Case Study: Internet Concepts, LLC

January 1st, 1996

Internet Concepts, LLC, knows that content and presentation are the two things that make one site stand out from another. They have created several award-winning sites you may have already encountered, as follows…

Continue reading »

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Leveraging the Multimedia Capabilities of the Net

How To Market Educational Programs on the Net (IQPC) — Chicago, IL

September 27th, 1995

Seminar by Stephan Spencer

  • Importance of multimedia in “selling” your message
  • Images & image maps
  • Sound & video (QuickTime, MPEG, Ulaw, etc.)
  • Adobe Acrobat (portable documents)
  • 3-D viewer applications (Kinemage, etc.)
  • Effectiveness of multimedia on the Net vs. other media:
    CD-ROMs, video tapes, audio tapes

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